All of the eLearning modules are designed by leading Subject Matter Experts (SMEs), and instructional designers, and developed by an elite team of information and multimedia specialists. SMEs and instructional designers ensure that all designs of the modules are well-categorized, well-selected and well-sequenced, while information and multimedia specialists ensure that tailor-designed materials are delivered to targeted learners.

Hanlun's goal is to combine sound instructional design theories with the best information, networking and multimedia technologies. Instructional design theory is critical to eLearning because its effectiveness has been proven in the traditional education environment.

Content development is achieved by four phases of course development.